Is there something you are so passionate about that you relish the opportunity to talk about it and tell other people? And next thing you know, those people share your same interest and sentiment for it too? Maybe it was your new hybrid car, a brand of jeans, a restaurant or a new band you discovered. Word of mouth is nothing new and it’s still the most powerful form of marketing in our opinion. However, when brands identify and listen to their natural, self-made evangelists to empower their passion, it becomes an epic force.
