Thoughts

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Visual Storytelling: Four Dimensions of Brand Engagement
1024 576 Michael Kraabel

I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.  Or rather,…

The Power of Brand Films: How Stories Stir Our Souls
1024 687 Michael Kraabel

In 1895, two French brothers, Auguste and Louis Lumière, invented and patented the cinematograph—a device that could record, develop, and project motion pictures. The first…