Inspiration

Message in a Bottle Survives Epic Journey

Posted by kraabel in Inspiration on October 5, 2010

Last year, a high school student named Corey Swearingen put a letter in a bottle, sealed it up, and dropped it in the Atlantic Ocean, off the Florida coast. It was kind of an experiment for school. In the letter, he appealed to whomever came across the bottle to contact him and let him know [...]

Six Steps to Finding Inspiration

Posted by kraabel in Inspiration on May 3, 2010

Here is an interesting post about finding creative inspiration. Simple, but also very appropriate advice. An excerpt from Flipped by John Winsor, a marketing expert who helps companies listen to and learn from their key stakeholders by co-creating new marketing and product development strategies. John is the co-founder & CEO of Victors & Spoils and [...]

The Machine Stops

Posted by kraabel in Inspiration on April 28, 2010

A few weeks ago I read the E.M. Forster short story, “The Machine Stops” for the first time. Written in 1909, it was eerie how his close his depiction of the future was going to be. The story is simple, but it’s message inspired me to take a look at the work I’ve been doing [...]

What do cars have to do with creativity?

Posted by kraabel in Cars, Inspiration on April 27, 2010

When I interview candidates for design or copy writing positions in my department I always ask them what they do for fun; outside of work, on their own time. It’s not so much that I’m specifically curious about what they do as a hobby, rather that they have passion for something different than what they [...]

The Open Source Frontier

Posted by kraabel in Inspiration on April 27, 2010

Last spring I had the honor of working on a research project for Microsoft’s Open Source group. We were challenged by our client to learn more about the open source community to better inform Microsoft’s marketing plans. We packed up the car (ok, I flew) and headed to Portland, Oregon for a Bar Camp Conference. [...]