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Keeping Track of Time

Posted by kraabel in Projects, slider on April 9, 2011

The advertising world is a fee for service business. That means we sell our hours to the highest bidder or the client with the most kick-ass project. Which pretty much puts us half way between greedy lawyers and prostitutes (in a good way, of course). But in order to get paid for all the great [...]

The State of Minnesota Interactive Marketing

Posted by kraabel in General Thoughts, slider on September 29, 2010

For the past five six years, I’ve served on the Board of Directors for the Minnesota Interactive Marketing Association (MIMA). It has been an honor to be part of such a great organization. So much so that I don”t think I can even begin to list the number of ways that it has enriched my [...]

The Unplugged Project

Posted by kraabel in slider, Unplugged Project on September 24, 2010

Two years ago I produced a short film for a 48 Hour Film project called Missed Connections. It was a simple boy meets girl storyline. But we shot it we were trying to tell a slightly deeper story than that. We set out to make a statement about our increasingly connected lives and how that [...]

Car Craft Nationals: Camaro’s in Captivity

Posted by kraabel in Cars, slider on July 20, 2010

I like to hunt my Camaros in the wild, where they’re free to roam remote dirt roads and hide behind abandoned petrol stations. This past weekend I packed up my spotting gear (my camera) and I headed out to the Minnesota State Fair grounds for the Car Craft Nationals. It’s an amazing gathering of all [...]

How I learned to love AAA

Posted by kraabel in Cars, General Thoughts, slider, Travels on July 10, 2010

Several years ago I became a member of AAA. At the time I always thought that AAA was designed for seniors, living out their last few years of their lives by driving across country in luxurious Winnebago’s. I resisted becoming a member because the very notion of this little card in my wallet meant that [...]