For 20 years, ODL had been the leader in blinds between glass for doors. As they launched their new window product, they needed to open up an entirely different market. My team brought the new brand to life, in name, and in visual appeal. We strategically positioned the product as “the latest innovation” in home windows, with a multi-channel strategic media approach: OEMs, builders, architects, remodelers, and homeowners.

Role: Creative Direction + Strategy + Photography