© 2015 Michael Kraabel
We are the designers, creators, and builders of the world, providing shelter and comfort for our communities and environment. We are the hands that craft and the diverse minds that create. We come together from various backgrounds as the skilled professionals of the industry that stand beside each other as a team, ensuring the job is done right. We believe in making a better future for ourselves and our state.
Role: Creative + Strategy
Project Build Minnesota was formed through the collaboration of professional builders groups and companies concerned about the lack of skilled tradesworkers entering the marketplace. The campaign was designed to reverse that trend and highlight the amazing career potential of working in residential or commercial construction.