Highlighting the benefits of Carmex lip balm without going through a variety of clinical benefits would have been boring. We're decided to show people why Carmex has been an American icon for over 75 years.

Carmex – Extreme Conditions – :30 from Bolin on Vimeo.

We designed and built a set at a local studio to help us re-create the cold, harsh conditions of the remote parts of the planet. Getting the spot in a single take was our biggest challenge, but the amazing crew and spectacular talent helped pull it off seamlessly.