Developed to become a central portal and health management destination for people with chronic medical conditions such as: AIDS, HIV, Organ Transplants, Hepititis-C and more. Typical patients require 24/7 health management and spend on average $5,000 or more a month on prescriptions. The portal was designed to be a gateway to help patients interact with [...]
Ecolab had recently purchased Nalco for $6.5b and needed to tell the story of why the companies made sense together. We brought them an audacious idea to travel around the world and capture people, places and things that Ecolab protects. In 6 weeks, we traveled from Minneapolis to LA, from LA to Alaska, Alaska to [...]
Over the past four years I have been managing a variety of projects for Zubaz, from social media to digital strategy and events. I am essentially the Voice of Zubaz. An honor I am proud to wear on my zebra striped sleeves. Several years ago, I was approached by the original founders of Zubaz to [...]
In the midst of a major platform overhaul, the team at Target challenged us to experiment with various elements of the target.com homepage. Rather than tweak their existing design, we went for a complete redesign and rebuild of the homepage – focused on increased performance (both financially and server performance). We started with a dozen [...]
Developed as a means to raise awareness among the design communities about Microsoft’s new design tools, we developed a nationwide tour to bring mini-design contests to major creative markets. 5 to 6 teams were selected in each city and were given training on the new Microsoft design platform for a week. At the end of [...]
