We were asked to develop a campaign to bring a new line of products from D-Link to market.  Most home security and surveillance cameras in the past required a direct connection to your personal computer.  This new line of products relies on wifi connections, allowing the devices to be placed anywhere you can pick up a signal.  With this new development, the market moved from high-tech geeks to home owners, business owners, pet owners and parents.  Using the mydlink.com portal and an internet enabled device, users can check-in on their camera 24/7, with a direct audio and video feed.

Our first test market was to target business travelers who wanted to stay connected to home.  We developed a series of ads for various in-flight magazines, aimed at showing these travelers everything they can keep an eye on.  With new in-flight wifi capabilities, you can now connect with home, even when at 30,000 feet.

We developed the doodles campaign, having been inspired by may long trips of our own where we ran out of reading material or our laptops ran out of power.  We turned to the next best thing to keep us busy:  in-flight magazines and copies of Skymall.  9 times out of 10, the crossword is already filled out, but what if the ads served as a canvas for your doodle artwork?  Allow the reader to dream and add their own icons to the dream mix.

Our media strategy extended to the places where people had downtime and were forced to keep busy.  In-flight, taxi cabs, bus stops and more.

Role(s):

Creative Director / Strategist

Team:

Jason Craig – Design/Illustration
Amy Covington – Copy