Ecolab had recently purchased Nalco for $6.5b and needed to tell the story of why the companies made sense together.  We brought them an audacious idea to travel around the world and capture people, places and things that Ecolab protects.  In 6 weeks, we traveled from Minneapolis to LA, from LA to Alaska, Alaska to Brazil/Venezuela, Brazil to Minneapolis, Minneapolis to China, China to Scotland and then back home.

Ecolab – Epic :60 – English from Michael Kraabel on Vimeo.

Watch full-screen for the full effect.

Role:

Creative Director / Writer