Part of the largest boat manufacture in the world, Larson Boats needed a fresh image to present their latest lineup of boats to the world. My team partnered with another internal creative team, which had primarily been responsible for the traditional brand advertising for Larson. Leading the digital team, we were able to transfer the elegant brand look-and-feel to an online experience for prospective owners to research the latest in boating technology.
Creative Director(s): Michael Kraabel/EJ McNulty
Designer: Jason Craig