Minneapolis Area Association of REALTORS® is a group of professionals skilled at masterful home matchmaking. We wanted to show the world how they find your perfect match.
When it comes to finding the perfect home, REALTORS act as matchmakers, helping guide you through the process and giving helpful advice along the way to steer you away from the ones that “just aren’t the one.”
MAAR partnered with local branding agency BOLIN to produce the series of spots. The collaborative relationship helped us produce an amazing creative concept that is designed to appeal not only to first-time home buyers, but also every generation ahead of them. Special thanks goes to Studio 2 Cafe and Wine bar in South Minneapolis for allowing us to film in their beautiful location and didn’t mind our continuous announcements of “quiet on the set.”
Creative Director – Michael Kraabel
Writer(s) – Michael Kraabel, Justin Zwieg
Producer – Michael Kraabel, Jasmine Ranvek
Agency – Bolin
Client – MAAR