Developed to become a central portal and health management destination for people with chronic medical conditions such as: AIDS, HIV, Organ Transplants, Hepititis-C and more. Typical patients require 24/7 health management and spend on average $5,000 or more a month on prescriptions. The portal was designed to be a gateway to help patients interact with [...]
Each year when the new model boats come out, dealers and preferred customers get excited to see what the new features and enhancements are. We were asked to develop an experience which would allow dealers to preview the new boats and learn about the latest upgrades, engine modifications and potential MSRP changes.
Ecolab had recently purchased Nalco for $6.5b and needed to tell the story of why the companies made sense together. We brought them an audacious idea to travel around the world and capture people, places and things that Ecolab protects. In 6 weeks, we traveled from Minneapolis to LA, from LA to Alaska, Alaska to [...]
Over the past four years I have been managing a variety of projects for Zubaz, from social media to digital strategy and events. I am essentially the Voice of Zubaz. An honor I am proud to wear on my zebra striped sleeves. Several years ago, I was approached by the original founders of Zubaz to [...]
In the midst of a major platform overhaul, the team at Target challenged us to experiment with various elements of the target.com homepage. Rather than tweak their existing design, we went for a complete redesign and rebuild of the homepage – focused on increased performance (both financially and server performance). We started with a dozen [...]