I served as the lead strategist and Creative Director for Lawry’s for several years. Helping to align all products in the Lawry’s family, we developed a centralized Web site to bring all brands under one umbrella. In doing so, we were able to cross-promote to various audiences not typically familiar with other products offered by the food company.
Microsoft challenged us to come up with a campaign to raise awareness of their MSN Autos service. They were currently trailing several leading auto sites and wanted to make users aware of their research tools and editorial content.
We were asked to develop a campaign to bring a new line of products from D-Link to market. Most home security and surveillance cameras in the past required a direct connection to your personal computer. This new line of products relies on wifi connections, allowing the devices to be placed anywhere you can pick up [...]
Role: Creative Director Team: Jason Craig – Art Direction/Design
As the lead brand and design agency for Ecolab, we were tasked with implementing a new digital experience for ecolab.com. Having recently reshaped and reworked with overall corporate brand experience, we carefully translated that to the digital world. The dot-com site had to align several disparate business units while maintaining the higher-level brand story. We architected and designed a system which allowed for distributed content editing and updating, while maintaining overall creative control and workflow.
