The Digital Entertainment Content Ecosystem is a consortium of major Hollywood studios, consumer electronics manufacturers and retailers, network hardware vendors, systems integrators and Digital Rights Management (DRM) vendors. DECE was chartered to develop a set of standards for the digital distribution of premium Hollywood content. The consortium intends to create a set of rules and [...]
General Mills approached us with the Yoplait Greek Yogurt brand, which was resting in 5th place in a market with 4 other competitors. They were looking for a new way to market the newly re-designed Yoplait Greek yogurt. We took up the challenge and came up with a digital campaign focused on the idea of: [...]
Built in the 1960′s, Ecolab’s St. Paul, Minnesota headquarters looked more like they were from the age of Mad Men than a global company responsible for keeping the world safe from disease and infection. They came to my team to help them design an installation wall that would upgrade the lobby experience without breaking the [...]
Ecolab came to us in search of a way to inspire their leadership at an upcoming conference. While being a company of nearly 90 years, they had a hard time telling their story. Associates had forgotten about the original founders of the company and how the original vision and values had been responsible for the [...]
As one of the world’s leading home networking companies, D-Link recently found themselves in a crowded marketplace competing with very similar technologies. They came to us to help them launch a premium home networking system. They had a product, but no idea how to bring it to market, or who their market segments were.