© 2015 Michael Kraabel
I had the honor of leading the creative and strategy for a major brand transformation of Ecolab. Rather than focus on the products being sold, we wanted to focus on the human benefit of the work Ecolab does around the world. The result was a powerful story that inspired not only the marketplace, but also the team members inside the company.
To tell the global nature of Ecolab’s work, we traveled around the world to 7 different countries, over several months to capture the true impact of the company’s efforts.