About Michael Kraabel

Getting to Know Me

About Michael Kraabel

Michael Kraabel is a seasoned advertising and marketing expert with a rich career spanning over 25 years, blending creativity with strategic thinking.  He’s always felt uncomfortable writing his own bio. Instead, we will list a few facts:

Born and raised in Minnesota.

Undergraduate degree in Political Science.

Survived the Dot-Com Bubble

Experienced Creative Director

Executive Marketing Leader

Frequent Guest Speaker/Keynote Presenter

Working on Writing a Book

Strategic Leadership and Vision

  • Proven Track Record: Demonstrated success in leading marketing strategies that have directly contributed to increased revenue, market share, and brand visibility.
  • Strategic Planning: Ability to develop and implement comprehensive marketing strategies that align with the company’s objectives and market opportunities.
  • Innovation: A history of leveraging innovative marketing techniques and technologies to maintain a competitive edge.

Comprehensive Marketing Expertise

  • Multi-Channel Marketing: Extensive experience in overseeing campaigns across various channels, including digital, social media, email, content marketing, SEO/SEM, and traditional media.
  • Brand Management: Skills in building and managing a brand’s presence and reputation across multiple markets and demographics.
  • Customer Insights: Expertise in utilizing customer data and market research to inform strategies, improve customer experiences, and drive decisions.
  • Product Marketing: Experience in developing marketing strategies that effectively communicate a product’s value proposition and drive product adoption.

Digital Proficiency

  • Digital Marketing: Deep understanding of digital marketing strategies, including content marketing, digital advertising, social media, and email marketing, along with a grasp of analytics tools to measure performance.
  • Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and the latest marketing technologies that facilitate personalized and efficient marketing efforts.
  • Data-Driven Decision Making: Ability to leverage data analytics to inform strategy, optimize campaigns, and measure ROI effectively.

Leadership and Management Skills

  • Team Leadership: Strong leadership qualities with experience in managing and developing high-performing marketing teams.
  • Cross-Functional Collaboration: Ability to work effectively with other departments (such as sales, product development, and customer service) to ensure a cohesive approach to market growth.
  • Communication: Excellent communication and presentation skills, capable of articulating marketing strategies to stakeholders at all levels, including board members.


Connect With Me

I’ve always believed it was important to help cultivate the next generation of marketing and brand leaders.  As such, I carve out a portion of my time each year for strategic engagements.

Keynote Presentations

Academic Guest Lecturing

Executive-Level Coaching

Brand Consulting


Networking Assistance

“We travel, initially, to lose ourselves; and we travel, next, to find ourselves.”

– Pico Ayer