About Michael Kraabel

Getting to Know Me

About Michael Kraabel

Michael Kraabel is a seasoned advertising and marketing expert with a rich career spanning over 25 years, blending creativity with strategic thinking.  He’s always felt uncomfortable writing his own bio. Instead, we will list a few facts:

  • Born and raised in Minnesota.
  • Undergraduate degree in Political Science.
  • Survived the Dot-Com Bubble
  • Experienced Creative Director
  • Executive Marketing Leader
  • Frequent Guest Speaker/Keynote Presenter
  • Working on Writing a Book


Connect With Me

I’ve always believed it was important to help cultivate the next generation of marketing and brand leaders.  As such, I carve out a portion of my time each year for strategic engagements.

  • Keynote Presentations
  • Academic Guest Lecturing
  • Executive-Level Coaching
  • Brand Consulting
  • Mentorship
  • Networking Assistance

Strategic Leadership and Vision

  • Proven Track Record: Demonstrated success in leading marketing strategies that have directly contributed to increased revenue, market share, and brand visibility.
  • Strategic Planning: Ability to develop and implement comprehensive marketing strategies that align with the company’s objectives and market opportunities.
  • Innovation: A history of leveraging innovative marketing techniques and technologies to maintain a competitive edge.

Comprehensive Marketing Expertise

  • Multi-Channel Marketing: Extensive experience in overseeing campaigns across various channels, including digital, social media, email, content marketing, SEO/SEM, and traditional media.
  • Brand Management: Skills in building and managing a brand’s presence and reputation across multiple markets and demographics.
  • Customer Insights: Expertise in utilizing customer data and market research to inform strategies, improve customer experiences, and drive decisions.
  • Product Marketing: Experience in developing marketing strategies that effectively communicate a product’s value proposition and drive product adoption.

Digital Proficiency

  • Digital Marketing: Deep understanding of digital marketing strategies, including content marketing, digital advertising, social media, and email marketing, along with a grasp of analytics tools to measure performance.
  • Marketing Technology: Familiarity with marketing automation platforms, CRM systems, and the latest marketing technologies that facilitate personalized and efficient marketing efforts.
  • Data-Driven Decision Making: Ability to leverage data analytics to inform strategy, optimize campaigns, and measure ROI effectively.

Leadership and Management Skills

  • Team Leadership: Strong leadership qualities with experience in managing and developing high-performing marketing teams.
  • Cross-Functional Collaboration: Ability to work effectively with other departments (such as sales, product development, and customer service) to ensure a cohesive approach to market growth.
  • Communication: Excellent communication and presentation skills, capable of articulating marketing strategies to stakeholders at all levels, including board members.