Random Things I Think About

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Reviving Red White & Blue
680 540 Michael Kraabel

When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

Creative Revolution – Reimagining Vintage Advertising
1024 576 Michael Kraabel

Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

Hapu the Weaver and the Birth of Advertising
1024 576 Michael Kraabel

Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

Embracing Technology in Marketing
1024 576 Michael Kraabel

The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…

Rebranding Strategy
1024 574 Michael Kraabel

Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…

Voyager DISTIL Methodology
1024 576 Michael Kraabel

The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform,…

Building Trust Through Brand Trust Signals
1024 576 Michael Kraabel

Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build…

Exploring Visual AI Platforms
1024 576 Michael Kraabel

Visual AI platforms have revolutionized the way we create and interpret art. To showcase their capabilities, we’re comparing some of the leading platforms by using…

The Power of Generative AI in Imagery and Content Creation
1024 576 Michael Kraabel

Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed…

The Power of Mission, Vision, and Values Statements for SMBs
1024 576 Michael Kraabel

For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…