Thoughts

Random Things I Think About

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The Power of “We” in Presenting Creative Work
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Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions…

My Mind-Blowing Experience with ChatGPT’s New Voice Model
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I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times,…

Can ChatGPT and Large Language Models Really Think?
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It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These…

The Power of Voting
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From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the…

A Prescription for Marketing Success
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When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape…

The Future Might Be Code-Free
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As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here…

The Relaunch of Zubaz
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In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world…

Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
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I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there…

The Manifesto Poster Series
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At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending…

Writing Brand Voyagers
1024 695 Michael Kraabel

For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist,…