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Exploring Visual AI Platforms
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Visual AI platforms have revolutionized the way we create and interpret art. To showcase their capabilities, we’re comparing some of the leading platforms by using…

The Power of Generative AI in Imagery and Content Creation
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Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed…

The Power of Mission, Vision, and Values Statements for SMBs
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For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…

Mastering Target Audience Identification in Small Business Marketing
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The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

The Unique Dynamic of Business Owners and Partners
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In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding
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With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

Brand History: Unique Selling Proposition (USP)
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Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…

Rethinking Brand Models
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We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

Best Books on Branding (2024)
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Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

Building a Brand by Growing Smaller
1024 574 Michael Kraabel

Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…