The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…
In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…
With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…
Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…
We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…
Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…
Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…
From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…
In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…
It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…
