Thoughts

Random Things I Think About

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Understanding and Utilizing Brand Archetypes in Branding
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Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent…

The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
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In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

Reflecting on Bishop+Rook’s Journey and Lessons Learned
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When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

Reviving Red White & Blue
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When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

Creative Revolution – Reimagining Vintage Advertising
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Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

Hapu the Weaver and the Birth of Advertising
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Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

Embracing Technology in Marketing
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The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…

Rebranding Strategy
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Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…

Voyager DISTIL Methodology
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The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform,…

Building Trust Through Brand Trust Signals
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Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build…