Thoughts

Random Things I Think About

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    • Marketing
    • Brand
    • AI + Technology
    • Film
    • Creative
    The Create Everyday Project
    1024 576 Michael Kraabel
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    I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The…

    Finding Truth and the Human Content Condition
    1024 576 Michael Kraabel

    I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.

    Translating Marketing Resumes
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    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

    How Agencies Often Sabotage Themselves
    1024 574 Michael Kraabel

    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency…

    Navigating the Uncanny Valley in Brand Marketing
    1024 576 Michael Kraabel

    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…

    Stop Calling It ‘Storytelling’ If There’s No Story
    1024 576 Michael Kraabel

    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…

    Why Most Brand Mission Statements Fail
    1024 574 Michael Kraabel

    I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…

    Your AI Content Sucks – Reverse Engineering Prompts in 2025
    1024 576 Michael Kraabel

    For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful…

    Perfect Films (Part 1)
    1024 576 Michael Kraabel

    Everyone has a favorite movie. Or at least that’s what they say. “This is my top five,” “That’s my all-time favorite,” “This one changed my…

    8D Audio Experiment
    Crafting Immersive Storytelling for Relaxation
    1024 574 Michael Kraabel

    Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or…