Thoughts - Michael Kraabel

Creative Collaboration With Generative AI – Part One

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Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite. …

Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative

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My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way…

The Future of Fractional Creative Leadership

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Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than…

Inspiring Brand Mission Statements

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Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world…

The Silent Online Majority

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A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in…

The Unplug Project

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I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life…

Marketing Conversion Rate Optimization Tips for 2024

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Driving traffic to your website is just the beginning. The real challenge lies in transforming these visitors into engaged customers. This is where Conversion Rate Optimization…

Treat Your Customers Like Friends

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Embracing the ethos of treating customers as friends isn’t just a nice gesture; it’s a strategic choice that can lead to long-term positive outcomes. –…

On Team Building

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I wasn’t always a good manager. In the early stages of my career, my style often lacked the finesse and insight I now possess. Having…

Structuring Effective Marketing Campaigns

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The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is…