Thoughts

Random Things I Think About

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Structuring Effective Marketing Campaigns
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The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is…

The Strategic Advantage of an In-House Production Studio
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In a marketing world that demands real-time responses to customer demands and sometimes urgent crisis responses, having an in-house production studio is a luxury and…

For The Love of Industrial Photography
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In industrial and commercial environments, photography and filmmaking offer a unique and exhilarating experience, teeming with challenges and opportunities distinct from traditional settings. At least…

Lessons from My Years at the Helm of Bishop+Rook
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Eight years ago, I embarked on an entrepreneurial journey with Bishop+Rook, a company born from a vision to combine my love of travel, photography, and…

Why Most Marketing and Agency Time Is Bullsh*t
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In marketing and advertising agencies, the perception of productivity often clashes with the stark reality of time allocation. The industry thrives on the promise of…

Embracing Real Work Over Rhetoric
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The Joy of Being a Hands-On Creative and Marketing Executive: Embracing Real Work Over Rhetoric In marketing and creative strategy, there exists a dichotomy between…

Rational + Emotional Decision Making
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When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing…

The Importance of a Marketing Philosophy + Methodology
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Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its…

The Power of Authentic Content
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In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with…

Unintentional Entrepreneurship
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Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental…