Random Things I Think About

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  • Creative
Mastering Target Audience Identification in Small Business Marketing
1024 576 Michael Kraabel

The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

The Unique Dynamic of Business Owners and Partners
1024 576 Michael Kraabel

In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding
1024 574 Michael Kraabel

With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

Brand History: Unique Selling Proposition (USP)
600 343 Michael Kraabel

Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…

Rethinking Brand Models
1024 574 Michael Kraabel

We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

Best Books on Branding (2024)
1024 683 Michael Kraabel

Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

Building a Brand by Growing Smaller
1024 574 Michael Kraabel

Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
1024 576 Michael Kraabel

From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…

Customer Evolution through Aspirational Identity
1024 663 Michael Kraabel

In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…

Voyager Brand Value Model Exploration
1024 683 Michael Kraabel

It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…