Brand Archetypes
https://i0.wp.com/www.kraabel.net/wp-content/uploads/2023/11/carl-jung.jpg?fit=1024%2C576&ssl=1 1024 576 Michael Kraabel Michael Kraabel https://i0.wp.com/www.kraabel.net/wp-content/uploads/2023/11/carl-jung.jpg?fit=1024%2C576&ssl=1Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories…