Thoughts

Random Things I Think About

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  • Branding
  • Creative
The Unique Dynamic of Business Owners and Partners
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In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding
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With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

Brand History: Unique Selling Proposition (USP)
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Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…

Rethinking Brand Models
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We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

Best Books on Branding (2024)
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Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

Building a Brand by Growing Smaller
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Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
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From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…

Customer Evolution through Aspirational Identity
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In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…

Voyager Brand Value Model Exploration
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It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…

The Adaptive Brand Ecosystem Model
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Adopting and developing a brand model provides structure and direction to branding activities. It ensures strategic focus, guides investment in high-impact initiatives, fosters innovation, guarantees…