Thoughts

Random Things I Think About

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    Why I Love Conspiracy Theories (Even If I Don’t Believe Them)
     1024 576 Michael Kraabel

    Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them…

    The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing
     1024 683 Michael Kraabel

    Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and…

    Building AVIV Vodka: A Decade of Purpose and Partnership
     1024 576 Michael Kraabel

    A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like,…

    Jaguar Rebrand: Still Angry, But At Least I’m Not Alone
     1024 576 Michael Kraabel

    After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the…

    Jaguar: What Was the Brief?!
     1024 638 Michael Kraabel

    As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile…

    The Power of “We” in Presenting Creative Work
     1024 576 Michael Kraabel

    Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions…

    My Mind-Blowing Experience with ChatGPT’s New Voice Model
     1024 576 Michael Kraabel

    I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times,…

    Can ChatGPT and Large Language Models Really Think?
     1024 576 Michael Kraabel

    It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These…

    The Power of Voting
     1024 576 Michael Kraabel

    From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the…

    A Prescription for Marketing Success
     1024 576 Michael Kraabel

    When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape…