The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.
Michael Kraabel -
Brand Voyager - Introduction
Michael Kraabel -Brand Voyager - Introduction
Michael Kraabel -Brand Voyager - Introduction
Michael Kraabel -
Brand Noise - Reverse Engineering AI Prompts
Michael Kraabel - Brand Noise - Reverse Engineering AI Prompts
Michael Kraabel - Brand Noise - Reverse Engineering AI Prompts
Michael Kraabel -
Brand Noise - Content Strategy
Michael Kraabel - Brand Noise - Content Strategy
Michael Kraabel - Brand Noise - Content Strategy
Brand Noise
Stop Calling It 'Storytelling' If There's No Story
Brand NoiseStop Calling It 'Storytelling' If There's No Story
Brand NoiseStop Calling It 'Storytelling' If There's No Story
Brand Noise Lecture Series
Finding Truth and the Human Content Condition
Brand Noise Lecture SeriesFinding Truth and the Human Content Condition
Brand Noise Lecture SeriesFinding Truth and the Human Content Condition
Navigating the Uncanny Valley in Brand Marketing
Navigating the Uncanny Valley in Brand Marketing
Navigating the Uncanny Valley in Brand Marketing
This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).
Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.
I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.
I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.
I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency…
The concept of the uncanny valley isn't new, but it's never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…
You know exactly the scenario I'm talking about. You're sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…
I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…