It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state. A new approach, focusing on “who” the customer becomes through engaging with the brand, emphasizing their aspirational identity and transformational journey, should be explored. This model shifts the focus from what the brand sells to the value it adds to the customer’s life, underlining how a brand contributes to the customer’s personal growth, identity, and aspirations.
At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending…
For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist,…
Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s…
Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build…
For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity.…
The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…
