Is there something you are so passionate about that you relish the opportunity to talk about it and tell other people? And next thing you know, those people share your same interest and sentiment for it too? Maybe it was your new hybrid car, a brand of jeans, a restaurant or a new band you discovered. Word of mouth is nothing new and it’s still the most powerful form of marketing in our opinion. However, when brands identify and listen to their natural, self-made evangelists to empower their passion, it becomes an epic force.
via Identifying Your Brand’s Ambassadors — Digital Royalty.
Americans spend nearly a quarter of their time online on social networking sites and blogs, up from 15.8 percent just a year ago 43 percent increase according to new research released today from The Nielsen Company. The research revealed that Americans spend a third their online time 36 percent communicating and networking across social networks, blogs, personal email and instant messaging.
via What Americans Do Online: Social Media And Games Dominate Activity | Nielsen Wire.
“People tweeting about someone is typically not something you would regulate,” said Barbara O’Connor, professor emeritus of communications and the former director of the Institute for the Study of Politics and Media at California State University, Sacramento. “When it becomes an ad, it’s a different story. When it becomes an ad it really is a replacement for a 30-second spot for a new generation.”
via Calif. campaign watchdog eyes new Internet rules.
In the 24 hours after the launch of the “live video tweeting” campaign from the OldSpice and Widen + Kennedy team, I heard from nearly every Social Media Expert I know about how wonderful and clever the campaign was. The internet was buzzing for the latest new thing. It was cute, I’ll admit that, but something that caused me to cringe was an email I got from someone that said something like this, “Check out this social media campaign and how easy and cheap it was to execute!” Hold on a second, Tiger. Not so fast! [..]
I like to hunt my Camaros in the wild, where they’re free to roam remote dirt roads and hide behind abandoned petrol stations. This past weekend I packed up my spotting gear (my camera) and I headed out to the Minnesota State Fair grounds for the Car Craft Nationals. It’s an amazing gathering of all things muscle, all things mullet and all things beer koozie. It was a beautiful sunny day, meaning that all the t-tops were off and the Van Halen was blaring. I spotted this wonderful creature just a few steps inside the gates. I could not believe my eyes. Normally, I would post this over on CamaroSpotting.com, but this is a case where I just have to share it’s glory with everyone. If you’ve never played CamaroSpotting before, this will be a good introductory lesson.
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