Mike is a Creative Director who writes, designs, strategizes, codes, films, and more. He is a truly versatile talent who believes in big creative ideas. Mike has designed and implemented programs for some of the nation’s most recognizable brands, including Target, Ecolab, Microsoft, Best Buy, 3M, Unilever, Cargill, National Marrow Donor Program and National Endowment for the Arts.
An early pioneer of interactive marketing and PR, Mike has been devising digital communications programs for companies for more than 15 years. Mike has worked on both the client and agency side of the business, giving him a unique perspective among creative strategists. His programs have consistently won recognition among peers and national press. In the past few years, Mike has become a much respected guest lecturer in the academic environment, at industry conferences and has served as an advisor to various marketing organizations across the country.
From time to time, creative opportunities present themselves – either as a freelance project or a collaborative cause. While I don’t typically take small freelance projects, I have been known to assemble a team from time to time, allowing me to work with some of my close industry friends on fun projects we’re all inspired by. In that case, we work under an organizational name of kraabel + associates.
When engaged in projects, kraabel + associates brings together some of the world’s most talented creative thinkers – from designers and marketing strategists to brilliant writers and business icons. Our unique culture encourages the open exchange of thoughts and a relentless pursuit of better, smarter, more effective ideas. Our teams come from diverse backgrounds, ensuring a mix of perspectives to solve complex marketing and product development challenges. We reject the traditional agency structure when working on these projects. We simply have fun. We dream ideas. We meet over beers. We design and write at night and on the weekends.
A partnership with kraabel + associates provides you with an immediate team of experts to handle whatever challenge you may face. We become an extension of your team, or your whole team, as the case might be. We work alongside you to analyze and interpret your business challenges and generate thoughtful solutions. Our process can be adapted for a variety of challenging scenarios; from simple website redesign projects to complex go-to-market plans (both business-to-business and business-to-consumer). Mostly, we just like fun challenges.