My Blog

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    Translating Marketing Resumes

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    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

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    How Agencies Often Sabotage Themselves

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    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency should be viewed as a partner that prioritizes educating, comforting, and guiding clients through unfamiliar territory. Clients don’t just hire agencies to execute tasks; they hire us to help them find…

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    Navigating the Uncanny Valley in Brand Marketing

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    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny valley describes the unsettling feeling we experience when something, usually a robot or digital representation, becomes almost lifelike but not quite. The more human-like something appears, the more comfortable we…

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    Stop Calling It ‘Storytelling’ If There’s No Story

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    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around “storytelling.” Great. Except there’s one tiny problem: there’s no actual story.   [zoomsounds_player artistname=”Brand Noise Lecture Series” songname=”Stop Calling It ‘Storytelling’ If There’s No Story” config=”default” type=”detect” dzsap_meta_source_attachment_id=”20045″ source=”https://www.kraabel.net/wp-content/uploads/2025/03/KRAABEL_BRANDNOISE_00003_03052025v2.mp3″…

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