My Blog

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    I Found Proof That The Cat Simulation Is Real

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    I’ve always suspected cats ruled the world and that we were just the simulation. This week, I accidentally got an answer back. I was testing a new application for Humaners, building what I called a semi-autonomous content generation lab. One of my creative testbeds, Catiki, became the perfect home for it. The theme was cat…

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    The Presentation Deck They Never Saw

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    I like to believe most client–agency relationships start with good intent. You reach out looking for help. We listen. We all agree on the next steps, then we go do the work that proves we heard you and we have a shared vision for your brand to move forward. I was chatting with a client…

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    How to Evaluate Online Information Before You Share It

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    The speed of digital publishing has made information easier to find, but not necessarily easier to trust. News reports, research summaries, social posts, commercial pages, and personal commentary can appear side by side in search results. A reliable reader therefore needs more than a quick impression. Evaluating online material involves checking who produced it, what…

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    “Reimagine This”

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    At some point the word “reimagine” escaped a TED Talk and began lurking in every tagline. “Reimagine health.” “Reimagine banking.” “Reimagine the future of brackets.” You name it, someone is allegedly reimagining it. Yet the real question remains: is anyone actually doing anything or are they sitting in beanbag chairs pondering the possibilities? I was…

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