Masonry Blog

with two columns
The Relaunch of Zubaz
1024 683 Michael Kraabel

In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world of sports and fashion: Zubaz. Created by Dan Stock and Bob Truax, Zubaz began as…

read more
Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
1024 682 Michael Kraabel

I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get me wrong, I actually value face-to-face meetings more than anything…

read more
The Manifesto Poster Series
1024 751 Michael Kraabel

At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending too much time on—but they’re just too fun to resist. This work has become a…

read more
Writing Brand Voyagers
1024 695 Michael Kraabel

For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist, I’ve spent countless hours developing strategies, processes, and approaches that have shaped numerous brands. Now,…

read more
Understanding and Utilizing Brand Archetypes in Branding
1024 576 Michael Kraabel

Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent universal symbols and themes that resonate with people across cultures and time. In branding, these…

read more
The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
1024 576 Michael Kraabel

In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public scrutiny, I’ve experienced firsthand how quickly criticism can escalate into personal attacks. The internet, with…

read more
Reflecting on Bishop+Rook’s Journey and Lessons Learned
1024 683 Michael Kraabel

When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who shared this enthusiasm. I laid out a vision to create a company dedicated to restoring…

read more
Reviving Red White & Blue
680 540 Michael Kraabel

When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing lore is a brand that once held a cherished spot in the hearts of beer…

read more
Creative Revolution – Reimagining Vintage Advertising
1024 576 Michael Kraabel

Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world. This initiative invites you to explore the roots of advertising, understand the historical context of…

read more
Hapu the Weaver and the Birth of Advertising
1024 576 Michael Kraabel

Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising is the story of Hapu the Weaver, an Egyptian craftsman whose innovative approach to promoting…

read more