Masonry Blog

The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is not as effective as a small pool of prospects who are closer to making a…

In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping your company’s future, influencing decisions that can lead to triumph or disaster. Trust is the…

With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement signifies that a company has not only captured attention but also fostered a deeper connection…

Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to influence marketing and branding today. Reeves is best known for developing the Unique Selling Proposition…

We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the customer journey, emotional connections, shared values, and adaptability is not merely a strategy but a…

Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the latest in digital marketing strategies, these reads cover the essential knowledge and skills needed to…

Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my own to start a new company, my instincts were to grow as big and fast…

From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies worldwide. This historical evolution set the stage for the sophisticated marketing strategies of the modern…

In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is where the Voyager Brand Value Model (VBVM) comes in, a conceptual framework designed to anchor…