Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns have dropped in usage by…
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I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if acronyms have genuinely gotten out…
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When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet, he saw us coming. His…
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There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there. That weirdly polished, vaguely helpful,…
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Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting stops working. When the paid…
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I woke up this morning asking myself the very important question: how can I write more human? I’ve written a lot about generative technology and how it’s changing our perception…
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I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The point isn’t the result. It’s…
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I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.
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I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.
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I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency should be viewed as a…
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