I like to believe most client–agency relationships start with good intent. You reach out looking for help. We listen. We all agree on the next steps, then we go do…
read more
At some point the word “reimagine” escaped a TED Talk and began lurking in every tagline. “Reimagine health.” “Reimagine banking.” “Reimagine the future of brackets.” You name it, someone is…
read more
Most people are afraid that AI will replace them. The fear is understandable. It’s a quiet tension under every meeting, every career decision, every creative choice. The tools are getting…
read more
Through my experiments with Humaners, I started to push the limits of LLMs and their ability to complete complex tasks and stay focused on the direction given. I noticed when I…
read more
I miss you. You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and full of raw energy. You…
read more
Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything. I was reviewing resumes for a social media and…
read more
Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns have dropped in usage by…
read more
I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if acronyms have genuinely gotten out…
read more
When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet, he saw us coming. His…
read more
There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there. That weirdly polished, vaguely helpful,…
read more
