Masonry Blog

with 3 Columns
Controversial Takes on Brand Marketing in 2025
1024 576 Michael Kraabel

Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025,…

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Marketing Trends Coming in 2025
1024 576 Michael Kraabel

Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends…

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DeepSeek vs. ChatGPT – From Their Perspectives
1024 576 Michael Kraabel

What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT and DeepSeek would describe one…

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What’s Really Going On With TikTok’s Latest Legal Troubles?
1024 576 Michael Kraabel

Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of good old-fashioned overreach. If you…

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Welcome to the Brandverse
1024 574 Michael Kraabel

Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience a visceral connection that pulls…

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The Birth of Catiki Originals
1024 574 Michael Kraabel

It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for the right opportunity—you create it.…

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Why Political Science Majors Excel at Marketing
1024 576 Michael Kraabel

Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every…

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Giving Back Through Brand Building
1024 574 Michael Kraabel

In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or…

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Jaguar Release Day
1024 574 Michael Kraabel

Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and the other might cement the…

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Why I Love Conspiracy Theories (Even If I Don’t Believe Them)
1024 576 Michael Kraabel

Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way…

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