Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or “mind-melting.” But I’m not here…
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I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks, only to have someone ask,…
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Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025,…
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Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends…
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What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT and DeepSeek would describe one…
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Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of good old-fashioned overreach. If you…
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Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience a visceral connection that pulls…
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It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for the right opportunity—you create it.…
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Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every…
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In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or…
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