Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Dear Internet of the Late ’90s and Early 2000s
    1024 576 Michael Kraabel

    I miss you. You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and…

    The Bio Challenge
    1024 576 Michael Kraabel

    Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything. I was reviewing resumes…

    The Silent Erosion of Language in the Age of Algorithmic Curators
    1024 576 Michael Kraabel

    Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns…

    Writing Human: Stop Speaking in Acronyms
    1024 576 Michael Kraabel

    I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if…

    The Machine Watches, The Machine Waits
    1024 574 Michael Kraabel

    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet,…

    200+ Overused Words and Phrases in AI Generated Content
    1024 576 Michael Kraabel

    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there.…