Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    The Presentation Deck They Never Saw
    1024 576 Michael Kraabel

    I like to believe most client–agency relationships start with good intent. You reach out looking for help. We listen. We all agree on the next…

    “Reimagine This”
    1024 576 Michael Kraabel

    At some point the word “reimagine” escaped a TED Talk and began lurking in every tagline. “Reimagine health.” “Reimagine banking.” “Reimagine the future of brackets.”…

    The future is life automation
    1024 574 Michael Kraabel

    Most people are afraid that AI will replace them. The fear is understandable. It’s a quiet tension under every meeting, every career decision, every creative…

    The Limits of Echoed Intelligence
    1024 576 Michael Kraabel

    Through my experiments with Humaners, I started to push the limits of LLMs and their ability to complete complex tasks and stay focused on the direction…

    Dear Internet of the Late ’90s and Early 2000s
    1024 576 Michael Kraabel

    I miss you. You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and…

    The Bio Challenge
    1024 576 Michael Kraabel

    Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything. I was reviewing resumes…