Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    Building a Brand by Growing Smaller
    1024 574 Michael Kraabel

    Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

    Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
    1024 576 Michael Kraabel

    From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…

    Customer Evolution through Aspirational Identity
    1024 663 Michael Kraabel

    In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is…

    Voyager Brand Value Model Exploration
    1024 683 Michael Kraabel

    It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state.…

    The Adaptive Brand Ecosystem Model
    1024 574 Michael Kraabel

    Adopting and developing a brand model provides structure and direction to branding activities. It ensures strategic focus, guides investment in high-impact initiatives, fosters innovation, guarantees…

    Beyond Purpose-Driven Brand Marketing
    1024 683 Michael Kraabel

    Throughout history, brand marketing has continually adapted to new technologies and shifts in consumer preferences. From simple marks of craftsmanship to complex digital campaigns, brand…