Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    The Third Place
    1024 574 Michael Kraabel

    In the quiet hum of a bustling coffee shop, where the aroma of freshly brewed coffee mingles with the low murmur of conversations, lies the…

    Creative Collaboration With Generative AI – Part One
    1024 574 Michael Kraabel

    Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite. …

    Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative
    1024 574 Michael Kraabel

    My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way…

    The Future of Fractional Creative Leadership
    1024 574 Michael Kraabel

    Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than…

    Inspiring Brand Mission Statements
    1024 683 Michael Kraabel

    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world…

    The Silent Online Majority
    1024 684 Michael Kraabel

    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in…