Brand Noise

A Micro Podcast on Topics of Interest and Curiosity

    The world is drowning in marketing jargon, pointless rebrands, and content so forgettable it might as well be written in invisible ink. Brand Noise is here to cut through the nonsense.

    This is the podcast for marketers, brand strategists, and creative professionals who are tired of the same tired buzzwords and overhyped trends. Every episode dives into what actually works in branding, marketing, and content creation—without the fluff, the filler, or the empty promises of “disruptive innovation” (whatever that even means).

    Expect sharp takes, strong opinions, and a little bit of fun at the expense of bad branding. Whether it is why every brand suddenly sounds like a 25-year-old influencer, how nostalgia marketing became a cheat code, or why most rebrands are just expensive ways to confuse customers, Brand Noise is here to make sense of it all.

    Thoughts and Ramblings

    The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
    1024 576 Michael Kraabel

    In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

    Reflecting on Bishop+Rook’s Journey and Lessons Learned
    1024 683 Michael Kraabel

    When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

    Reviving Red White & Blue
    680 540 Michael Kraabel

    When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

    Creative Revolution – Reimagining Vintage Advertising
    1024 576 Michael Kraabel

    Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…

    Hapu the Weaver and the Birth of Advertising
    1024 576 Michael Kraabel

    Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising…

    Embracing Technology in Marketing
    1024 576 Michael Kraabel

    The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign…