Stop Calling It ‘Storytelling’ If There’s No Story
https://www.kraabel.net/wp-content/uploads/2025/03/kraabel_storytelling_blog-1024x576.jpg 1024 576 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2025/03/kraabel_storytelling_blog-1024x576.jpgYou know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around “storytelling.” Great. Except there’s one tiny problem: there’s no actual story. [zoomsounds_player artistname=”Brand Noise Lecture Series” songname=”Stop Calling It ‘Storytelling’ If There’s No Story” config=”default” type=”detect” dzsap_meta_source_attachment_id=”20045″ source=”https://www.kraabel.net/wp-content/uploads/2025/03/KRAABEL_BRANDNOISE_00003_03052025v2.mp3″…
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