Create Everyday – Michael Kraabel

To Sound Human

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I woke up this morning asking myself the very important question: how can I write more human? I’ve written a lot about generative technology and how it’s changing our perception of the value and quality of good copywriting. Most writing these days falls in an unfortunate position of being “okay enough.” In certain industries, like…

The Create Everyday Project

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I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The point isn’t the result. It’s the practice. Creativity works like a muscle. If you don’t use it, it weakens. Waiting for inspiration never works. Sitting down and doing the work…