© 2015 Michael Kraabel
A series of photos taken while working on set for the Commonwealth of Dominica. Many include photos behind the scenes for the Dominica Film Challenge.
I was very fortunate to partner with the Commonwealth of Dominica to create the Film Challenge, which generated over 100 million media impressions over two years.
Over the time we worked with Dominica, we worked to re-brand the island as an Adventure Paradise. This new positioning captured the hearts and minds of travelers seeking something different from their tropical vacations.