My Blog

In marketing and advertising agencies, the perception of productivity often clashes with the stark reality of time allocation. The industry thrives on the promise of innovation, creativity, and strategic brilliance. Yet, buried beneath the glamour and sheen lies a truth that many often shy away from: a significant portion of the time spent in marketing…

The Joy of Being a Hands-On Creative and Marketing Executive: Embracing Real Work Over Rhetoric In marketing and creative strategy, there exists a dichotomy between those who relish hands-on involvement and those more inclined toward discussion and rhetoric. For individuals like myself, the allure of delving into the nitty-gritty of operations, actively participating in the…

When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing a product or service is often divided between those who rely on emotional impulses and those who meticulously weigh logical considerations. The pursuit of a harmonious equilibrium between these divergent…

Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its audience, shapes its identity, and ultimately influences its success. This philosophy acts as the foundation, aligning the brand’s values with its audience’s needs and desires. A marketing methodology brings structure…