Most people are afraid that AI will replace them. The fear is understandable. It’s a quiet tension under every meeting, every career decision, every creative choice. The tools are getting faster. The outputs are getting better. And the gap between…
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Through my experiments with Humaners, I started to push the limits of LLMs and their ability to complete complex tasks and stay focused on the direction given. I noticed when I was building Small Lanuage Models (SLM), I could get pretty…
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I miss you. You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and full of raw energy. You weren’t trying to be “seamless” or “user-friendly.” You were digital…
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Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything. I was reviewing resumes for a social media and paid media management role recently, and by the fifth one,…
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Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns have dropped in usage by over 80 percent. Not over centuries. Not even over decades.…
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I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if acronyms have genuinely gotten out of control. Either way, it’s a problem we need to…
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When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet, he saw us coming. His world of isolated citizens, living underground, connected by a vast…
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There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there. That weirdly polished, vaguely helpful, suspiciously wordy copy that says everything and nothing at the…
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Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting stops working. When the paid ads that used to convert like clockwork start going quiet.…
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I woke up this morning asking myself the very important question: how can I write more human? I’ve written a lot about generative technology and how it’s changing our perception of the value and quality of good copywriting. Most writing…
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