The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny valley describes the unsettling feeling…
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You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around “storytelling.” Great. Except there’s…
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I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished, debated, and approved, then promptly…
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For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful feedback. Clients, executives, and even…
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Everyone has a favorite movie. Or at least that’s what they say. “This is my top five,” “That’s my all-time favorite,” “This one changed my life.” But me? I can’t…
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Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or “mind-melting.” But I’m not here…
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I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks, only to have someone ask,…
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Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025,…
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Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends…
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What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT and DeepSeek would describe one…
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