Masonry Blog

with 3 Columns
    Inspiring Brand Mission Statements
     1024 683 Michael Kraabel
    0

    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand…

    read more
    The Silent Online Majority
     1024 684 Michael Kraabel
    0

    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in creation or extensive interaction. As…

    read more
    The Unplug Project
     1024 683 Michael Kraabel
    0

    I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life is dominated by screens, leaving…

    read more
    Marketing Conversion Rate Optimization Tips for 2024
     1024 683 Michael Kraabel
    0

    Driving traffic to your website is just the beginning. The real challenge lies in transforming these visitors into engaged customers. This is where Conversion Rate Optimization (CRO) becomes crucial. CRO is the…

    read more
    Treat Your Customers Like Friends
     1024 683 Michael Kraabel
    0

    Embracing the ethos of treating customers as friends isn’t just a nice gesture; it’s a strategic choice that can lead to long-term positive outcomes. – from trust and loyalty to…

    read more
    On Team Building
     1024 683 Michael Kraabel
    0

    I wasn’t always a good manager. In the early stages of my career, my style often lacked the finesse and insight I now possess. Having hired (and unfortunately fired) quite…

    read more
    Structuring Effective Marketing Campaigns
     1024 683 Michael Kraabel
    0

    The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is imaginative, measurable, and aligned with…

    read more
    The Strategic Advantage of an In-House Production Studio
     1024 576 Michael Kraabel
    0

    In a marketing world that demands real-time responses to customer demands and sometimes urgent crisis responses, having an in-house production studio is a luxury and a strategic asset. Having some…

    read more
    For The Love of Industrial Photography
     1024 683 Michael Kraabel
    0

    In industrial and commercial environments, photography and filmmaking offer a unique and exhilarating experience, teeming with challenges and opportunities distinct from traditional settings. At least for me. These locations are…

    read more
    Lessons from My Years at the Helm of Bishop+Rook
     1024 683 Michael Kraabel
    0

    Eight years ago, I embarked on an entrepreneurial journey with Bishop+Rook, a company born from a vision to combine my love of travel, photography, and vintage vehicles. This journey has…

    read more