Developed a comprehensive marketing program for Stratasys to showcase their work across the medical field. Challenge Stratasys faces the significant challenge of showcasing its pioneering use of 3D printing and additive manufacturing in the medical field. The key difficulty lies in effectively communicating the complex and technical nature of their innovations to a diverse audience, including medical professionals, healthcare institutions,…
read moreDeveloped a targeted media campaign focused on travelers seeking a more active vacation experience in a tropical environment – highlighted by real-world adventures. We are Dominica Dominica is beauty unspoiled. Culture preserved—a diver’s dream and hiker’s paradise. Dominica is the trailhead to adventure and discovery, unlike any other Caribbean destination. Dominica features volcanic peaks, boiling waters, and underwater champagne springs.…
read moreRebranding a hidden Caribbean travel destination to the adventure- and experience-seeking millennial market. The Origins The inception of the Dominica Film Challenge marked a pivotal moment in the promotion and awareness of Dominica as a unique Caribbean destination. The concept was devised for the Discover Dominica Authority with two primary objectives: to significantly raise awareness about the island and to…
read moreIn marketing and advertising agencies, the perception of productivity often clashes with the stark reality of time allocation. The industry thrives on the promise of innovation, creativity, and strategic brilliance. Yet, buried beneath the glamour and sheen lies a truth that many often shy away from: a significant portion of the time spent in marketing and agencies is, frankly, bullsh*t.…
read moreWhen it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing a product or service is often divided between those who rely on emotional impulses and those who meticulously weigh logical considerations. The pursuit of a harmonious equilibrium between these divergent approaches has been an enduring…
read moreA year ago, I stepped away from the world of advertising and marketing (with the exception of a few projects here and there) to focus my energy on building a buisness (and brand) of my own. I started a company called Bishop+Rook – which builds and restores vintage Land Rover Defenders – offering products and service to those with a…
read moreWrote, directed, and produced a series of case studies highlighting how Stratasys is using 3D printing and additive manufacturing to advance the health and wellness of our society. Challenge The main challenge lies in communicating complex technical information in an accessible and engaging manner. Stratasys needs to demonstrate the practical benefits and real-world applications of its technology in medicine, such…
read moreI believe in the power of the written word to inspire an audience and to lead them on a visceral journey of self-discovery. I am writer, but I still make mistakes, leave drafts riddled with typos, drop letters from words, invent new words, and militaristically support the oxford comma. But I always try to get the story correct. Or at…
read moreUpdated: January 23, 2017 Fun and Quirky Films You’ve Never Heard Of I’ve spent the better part of my life watching movies. My first job was at a small town video rental store. I was paid $5.35 an hour, but I got unlimited movie rentals. Nearly every night I would grab whatever was left on the new releases shelf and…
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