Design

    The Unplug Project

     1024 576 Michael Kraabel

    A movement to increase awareness of the negative side-effects of consuming too much digital media. The Unplug Project is a initiative aimed at encouraging individuals to consciously disconnect from the digital world and reconnect with the essence of real-life experiences. The project promotes mindful use of technology, advocating for regular digital detoxes and a more…

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    AVIV 613 Vodka

     1024 682 Michael Kraabel

    As the acting Creative Director for AVIV 613 Vodka, my role encompasses overseeing every facet of the brand’s design, content creation, launch events, and marketing assets. Working in tandem with the founder and CEO, I’ve been instrumental in bringing their visionary concepts to life. Brand Foundation + Core Beliefs At AVIV Vodka, the core belief…

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    Target

     1024 683 Michael Kraabel

    Managed a cross-functional team to re-imagine and re-design the target.com homepage experience. Challenge Target challenged my team to re-imagine what the target.com homepage could become, from featured products to the overall user experience.  This project would allow us to experiment with various design and UI elements to create the best customer experience possible, while tracking…

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    Ameripride Digital

     1024 576 Michael Kraabel

    Re-imagined the digital ecosystem for Amerirpide, including e-commerce, customer portal, and lead generation system Challenge Ameripride was looking for ways to modernize their industrial laundry service.  With growing pressure from larger companies, they were looking for a competitive advantage to set themselves apart from the marketplace. Solution We began with a complete rebranding process that…

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    Ameripride

     1024 683 Michael Kraabel

    Lead Ameripride through both a brand and digital transformation effort, helping to create a unique identity in an industry of sameness.  We took a more gritty and raw approach to content, focusing on the dedication of the Ameripride team and how they support their hard working customers. Tried & True The new brand platform of…

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