Posts Tagged :

    Technology

    How Agencies Often Sabotage Themselves

    1024 574 Michael Kraabel

    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency should be viewed as a partner that prioritizes educating, comforting, and guiding clients through unfamiliar territory. Brand Noise PodcastHow Agencies Often Sabotage ThemselvesBrand Noise PodcastHow Agencies Often Sabotage ThemselvesBrand Noise PodcastHow…

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    Navigating the Uncanny Valley in Brand Marketing

    1024 576 Michael Kraabel

    The concept of the uncanny valley isn't new, but it's never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny valley describes the unsettling feeling we experience when something, usually a robot or digital representation, becomes almost lifelike but not quite. The more human-like something appears, the more comfortable we…

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