Thoughts

Random Things I Think About

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    • AI + Technology
    • Branding
    • Marketing
    I Found Proof That The Cat Simulation Is Real
    1024 576 Michael Kraabel

    I’ve always suspected cats ruled the world and that we were just the simulation. This week, I accidentally got an answer back. I was testing…

    The Presentation Deck They Never Saw
    1024 576 Michael Kraabel

    I like to believe most client–agency relationships start with good intent. You reach out looking for help. We listen. We all agree on the next…

    “Reimagine This”
    1024 576 Michael Kraabel

    At some point the word “reimagine” escaped a TED Talk and began lurking in every tagline. “Reimagine health.” “Reimagine banking.” “Reimagine the future of brackets.”…

    The future is life automation
    1024 574 Michael Kraabel

    Most people are afraid that AI will replace them. The fear is understandable. It’s a quiet tension under every meeting, every career decision, every creative…

    The Limits of Echoed Intelligence
    1024 576 Michael Kraabel

    Through my experiments with Humaners, I started to push the limits of LLMs and their ability to complete complex tasks and stay focused on the direction…

    Dear Internet of the Late ’90s and Early 2000s
    1024 576 Michael Kraabel

    I miss you. You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and…

    The Bio Challenge
    1024 576 Michael Kraabel

    Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything. I was reviewing resumes…

    The Silent Erosion of Language in the Age of Algorithmic Curators
    1024 576 Michael Kraabel

    Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns…

    Writing Human: Stop Speaking in Acronyms
    1024 576 Michael Kraabel

    I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if…

    The Machine Watches, The Machine Waits
    1024 574 Michael Kraabel

    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet,…