My Blog

with large media

    The Future Might Be Code-Free

    1024 576 Michael Kraabel

    As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here and there in my younger years, but I wouldn’t call myself a developer. Most of my skills came from necessity rather than formal training, and I’ve always found ways to…

    read more

    The Relaunch of Zubaz

    1024 683 Michael Kraabel

    In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world of sports and fashion: Zubaz. Created by Dan Stock and Bob Truax, Zubaz began as a simple idea to make comfortable workout pants for bodybuilders. But what started as a…

    read more

    Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.

    1024 682 Michael Kraabel

    I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get me wrong, I actually value face-to-face meetings more than anything else in the world when it comes to knowledge transfer and getting alignment on important…

    read more

    The Manifesto Poster Series

    1024 751 Michael Kraabel

    At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending too much time on—but they’re just too fun to resist. This work has become a fascinating journey, one that’s pushing the boundaries of traditional branding and marketing in ways I…

    read more