Masonry Blog

with two columns
    The Bio Challenge
     1024 576 Michael Kraabel
    0

    Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything.I was reviewing resumes for a social media and paid media management role recently, and by the fifth one, I…

    read more
    The Silent Erosion of Language in the Age of Algorithmic Curators
     1024 576 Michael Kraabel
    0

    Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns have dropped in usage by over 80 percent. Not over centuries. Not even over decades.…

    read more
    Writing Human: Stop Speaking in Acronyms
     1024 576 Michael Kraabel
    0

    I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if acronyms have genuinely gotten out of control. Either way, it’s a problem we need to…

    read more
    The Machine Watches, The Machine Waits
     1024 574 Michael Kraabel
    0

    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet, he saw us coming. His world of isolated citizens, living underground, connected by a vast…

    read more
    200+ Overused Words and Phrases in AI Generated Content
     1024 576 Michael Kraabel
    0

    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there. That weirdly polished, vaguely helpful, suspiciously wordy copy that says everything and nothing at the…

    read more
    Brand Performance Marketing
     1024 576 Michael Kraabel
    0

    Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting stops working. When the paid ads that used to convert like clockwork start going quiet.And…

    read more
    To Sound Human
     1024 576 Michael Kraabel
    0

    I woke up this morning asking myself the very important question: how can I write more human?  I’ve written a lot about generative technology and how it’s changing our perception of the value and quality of good copywriting. Most writing…

    read more
    The Create Everyday Project
     1024 576 Michael Kraabel
    0
    Select optionsSelect optionsSelect optionsSelect optionsSelect options

    I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The point isn’t the result. It’s the practice.Creativity works like a muscle. If you don’t use…

    read more
    Finding Truth and the Human Content Condition
     1024 576 Michael Kraabel
    0

    I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.

    read more
    Translating Marketing Resumes
     1024 576 Michael Kraabel
    0

    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

    read more