Masonry Blog

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    Jaguar: What Was the Brief?!
    1024 638 Michael Kraabel

    As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile marketing is supposed to do one thing above all else: put the audience in the…

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    The Power of “We” in Presenting Creative Work
    1024 576 Michael Kraabel

    Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions from the entire team, but also fosters an environment where all members of the team…

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    My Mind-Blowing Experience with ChatGPT’s New Voice Model
    1024 576 Michael Kraabel

    I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times, but more often a source of curiosity than anything world-changing. But recently, I encountered something…

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    Can ChatGPT and Large Language Models Really Think?
    1024 576 Michael Kraabel

    It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These models have revolutionized everything from customer service to content creation, but there’s a critical question…

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    The Power of Voting
    1024 576 Michael Kraabel

    From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the grown-ups talk about elections, policies, and the future of our country. I didn’t always understand…

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    A Prescription for Marketing Success
    1024 576 Michael Kraabel

    When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape to complex surgeries. Yet, despite all those services available, you usually only visit the hospital…

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    The Future Might Be Code-Free
    1024 576 Michael Kraabel

    As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here and there in my younger years, but I wouldn’t call myself a developer. Most of…

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    The Relaunch of Zubaz
    1024 683 Michael Kraabel

    In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world of sports and fashion: Zubaz. Created by Dan Stock and Bob Truax, Zubaz began as…

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    Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
    1024 682 Michael Kraabel

    I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get me wrong, I actually value face-to-face meetings more than anything…

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    The Manifesto Poster Series
    1024 751 Michael Kraabel

    At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending too much time on—but they’re just too fun to resist. This work has become a…

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