I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks,…
Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry…
Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve…
What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT…
Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of…
Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience…
It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for…
Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer,…
In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work…
Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and…
